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Ukraine's geopolitical past has created a unique environment for consumer socialization and global marketing. This study investigated possible cohort differences in the ways that Ukrainians evaluate bi-national products for Procter & Gamble (P&G) according to country of origin. Results of a survey show the majority of Ukrainian consumers are aware that P&G products sold in Ukraine are made locally, despite their United States branding. Cohort differences emerged with respect to country of manufacture (COM) awareness and purchase intention for products manufactured outside of Ukraine. This research demonstrates consumer understanding of the difference between the country of branding and COM of P&G products. [ABSTRACT FROM AUTHOR]

Young consumers are major targets for necessary interventions to change consumption habits to address environmental sustainability challenges. The current study provides a comparison of a Western and an Asian culture, examining several key psychological and social influences to determine which can be most closely linked to the recycling behaviors of U.S. and Chinese young consumers. The results suggest both Chinese and U.S. students may be responsive to grassroots efforts to motivate recycling behaviors through peer groups. Opportunities for consumer socialization of green behaviors through family ties may also exist. This study provides valuable insight into key drivers of young consumers' recycling behavior for two important market segments. [ABSTRACT FROM AUTHOR]

A majority of past studies have used the consumer socialization framework to study children and adolescents in the U.S. but there is a dearth in academic articles that focuses on Millennials. Furthermore, there is a large, understudied Millennial population in India. The purpose of this study was (1) to propose an integrative theoretical model for determining the relative importance of socialization factors on Millennials' green buying behavior and (2) to study the impact of culture in selecting socialization agents as sources of green product information. An online survey was administered to a sample of younger Millennials from India and the U.S. For both countries, results showed that interpersonal sources were more important in elevating environmental concerns and promoting green buying behavior than mass media. Environmental concern was found to play a mediating role in the socialization process and differences between and within genders in each country were found. Implications are discussed. [ABSTRACT FROM PUBLISHER]

This study compares the culture-specific consumption of first- and second-generation Asian Indians living in the U.S. and Asian Indian adults and youths living in New Delhi, India. The results show that first-generation Asian Indian adults have a lower level of culture-specific consumption than Asian Indian adults in India, but their culture-specific consumption is not significantly different than second-generation Asian Indian youths; Asian Indian youths have a lower level of culture-specific consumption than Asian Indian adults, but a higher level of culture-specific consumption than first-generation Asian Indian adults and second-generation Asian Indian youths. These findings are attributed to the effects of consumer socialization and globalization on consumer behavior. The study has implications for marketers targeting current and future Asian Indian immigrant consumers in the U.S. [ABSTRACT FROM AUTHOR]

Previous research has studied the influence of concept- and socio-oriented family communication on American adolescents' purchase influence (Foxman, Tansuhaj, and Ekstrom 1989). This study extends this research by explicitly examining the perceived influence of four types of family communication patterns on family decision making among children between the ages of eight and twelve years for three types of products (durable, non-durable, and children's products), examining these relationship in Israel, and beginning to explore communication differences between mothers and fathers. Perceived product importance had an impact on child's perceived influence among family communication patterns. Furthermore, gender differences among family communication patterns were also found and these observed differences fit traditional gender roles quite well. [ABSTRACT FROM AUTHOR]