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The majority of Mediterranean countries is suffering from seasonality. The seasonal pattern is most expressed in destinations famous for leisure tourism. Croatia is one established example of sun-and-sea destinations. Tourist activities are increasing, whereby tourism is growing but not developing, resulting with seasonality of business. The paper makes evaluations based on secondary data acquired from statistical publications of The Croatian Ministry of Tourism. Using methodological approaches: Seasonality ration, Lorenz curve and Gini coefficient seasonal concentration is measured. Extreme seasonal concentration in tourist arrivals and overnights is identified. Economical, employment, ecological and socio-cultural implications arising from tourism seasonality are elaborated and proposals for future activities to mitigate seasonal concentration of tourism are provided. The paper contributes to the seasonality literature by applying different measurement methods in a holist way and by detailed elaboration of implications arising from seasonal concentration of tourist activities. [ABSTRACT FROM AUTHOR]