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This research note explored the less-understood relationships between customer delights and revisit intention. We draw on extant literature to develop and propose a new conceptual framework underpinned by cognitive appraisal theory, theory of planned behavior, and attachment theory. This conceptual note proposed relationships between customer engagement (CE), customer experience (CX), place identity, and value co-creation between customer delight and revisits intention. This note offers insights on the essential role of customer delight in tourism, supporting effective interactions with CE, CX, place identity, and value co-creation for destination strategy development. This is one of the earliest initiatives to reinvent the wheel of customer delight in tourism to encourage tourist behavior intentions. usc Refereed/Peer-reviewed

The COVID-19 pandemic has had detrimental impacts on hospitality businesses. Drawing on protection motivation theory (PMT), this study investigated what determined customer hesitation to patronize restaurants and hotels and whether such hesitation underwent changes in the duration of the pandemic. The research model was tested using three sets of survey data collected in December 2020 (n = 826), February 2021 (n = 832) and April 2021 (n = 808). The study found that expected COVID-19 safety precautions, COVID-19 risk avoidance, and demographic factors predicted customers’ hesitation to visit restaurant/hotel. The analysis also showed significant shifts in how expectations about safety precautions, risk avoidance, and demographics affected customers’ visit hesitation over time. These findings provide critical insights to restaurant and hotel managers and destination marketers. To ensure that customers feel safe and confident in visiting hotels and restaurants, managers should implement the recommended safety measures and clearly communicate the implementation of these measures to customers Refereed/Peer-reviewed

This study explores the relationships between destination image, existential authenticity, and different dimensions of place attachment in the nature-based tourism context. A visitor-centric model is proposed in which existential authenticity is the principal mechanism that links destination image to different dimensions of place attachment. Data was collected in a survey of international visitors to two popular nature-based tourism destinations in Australia. The results indicate (a) a positive and significant effect of destination image on existential authenticity; (b) a positive and significant effect of existential authenticity on place dependence, place identity, place affect, and place social bonding; and (c) a significant mediating effect of existential authenticity in the relationship between destination image and each of the four dimensions of place attachment. The implications of this study for academics, tourism authorities, and destination marketing managers are discussed. Refereed/Peer-reviewed

The potential of tourism e-commerce can be fully exploited if the online purchase behavior of travelers is well understood. This study tests a model predicting travelers' intent to purchase tourism products and services online using data collected from travelers to Mauritius. Results from the structural equation modeling analysis support seven of the eight proposed hypotheses. Findings suggest that travelers' perceived usefulness, trust, and perceived risks are determinants of attitude to e-purchasing, which in turn significantly influences e-purchase intent. Results also suggest that perceived ease of use exerts a significant influence on perceived usefulness and trust while the latter negatively influences perceived risks. The managerial implications of the findings for online tourism and hospitality vendors and the study's limitations are discussed. Some directions for future research are also presented.

Academic journals, with their rigorous peer-review process, play a central role in the scientification of knowledge. However, researchers and scholars often fail to appreciate and understand the black box of such agents of knowledge production. Using content analysis of articles published in the two most recent volumes of Journal of Hospitality Marketing and Management, this article attempts to shed some lights on the nature of knowledge in hospitality studies. The results indicated that research is highly concentrated in the developed world, while the voices of developing nations are marginalized. This pattern provides some indication of underlying power dimensions in the production of hospitality knowledge. A social network analysis of contributors indicated that hospitality research is largely the product of collaborative efforts among members of the scientific community. Collaboration among researchers from the same country was the most common form of networking. In terms of research areas, the behavi...

The role which food plays in the tourism industry cannot be ignored. However, the literature has also led to believe that food risks are perceived to be higher abroad than at home and this could act as an impediment for the tourism industry. Though research on food as a tourism product has been growing in the literature, little has been said about genetically modified (GM) food intake by tourists. This study develops a model to predict tourists' intention to consume GM food based on the postulates of the theory of planned behavior. Attitude to GM food, perceived behavioral control, and subjective norms are proposed as the determinants of behavioral intention to consume such foods. The model also considers perceived risks with GM foods to be an important determinant of attitude. Furthermore, factors likely to be antecedents of the travelers' perceived risks with GM foods are discussed and incorporated in the proposed model. Some propositions on which future research could be based on are also made. The stu...