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Purpose – The purpose of this paper is to present a selective survey of Professor Monieson's work, using the philosophy and sociology of science as a prism. Design/methodology/approach – The approach taken is a historical review. Findings – Monieson was an important figure in the development of marketing thought, whose research should be read by marketing scholars and students alike. Practical implications – The paper introduces Monieson's advanced epistemological and axiological reflections to an audience who might be unaware of his contributions. In addition, it connects Monieson's writings with issues and debates central to the history of marketing thought, namely the first paradigm debate stimulated by the German Historicist School. Originality/value – This paper examines and interprets Monieson's somewhat difficult work for a new audience; and connects the work of a managerially minded scholar with emerging debates in critical marketing studies. [ABSTRACT FROM AUTHOR]

Purpose – The purpose of this paper is to rethink the historical emergence of relationship marketing using the work of an early economics writer. Design/methodology/approach – The approach of the paper is a historical review. Findings – It is demonstrated that Eddy's major publication, The New Competition, articulates an argument central to relationship marketing, in terms of the value accorded to inter-firm relationships. In doing so, this paper extends the work of Keep et al. on relationship marketing and Hollander's own reflection on the nature of competition. Practical implications – Commensurate with studies that explore the "dark-side" of relationship marketing, this paper shows how close organizational relations do not necessarily increase the efficiency of the market. Originality/value – This paper undermines the argument that relationship marketing emerged in the 1970s. It thereby adds further weight to the idea that relationship marketing is not a new paradigm in marketing theory or business practice. [ABSTRACT FROM AUTHOR]