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Subjective labels are used to communicate preferences and impressions. The meaning of a subjective impression can be interpreted, only if the standard used by the evaluator is known. Stereotypes alter the standard employed in the judgment process. The shifting standards model has mainly been concerned with comparing judgements of stereotyped groups with those made on objective scales. An extension of the prior shifting standards work is provided, with examination of whether identical words are decoded according to stereotypic standards.