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This paper reports a rhetorical analysis of policy texts illustrating the emergence of the mandatory Educational Leader role in early childhood services in Australia. We argue that policy texts before 2012 constructed a 'problem' of workforce quality in early childhood education and offered a new leadership configuration as a policy solution. We identify and critically address how this social architecture was constructed and made persuasive through key rhetorical devices, particularly the combined "pathos" of the vulnerable child and a "logos" of quality improvement. Initial analysis indicated an apparent contradiction between the economic rationalism of earlier (policy advice) texts and an emphasis on professional dispositions in the later (policy implementation) texts, when describing the Educational Leader. We argue, however, that these policy implementation documents reinforce, rather than contradict, a neoliberal economistic logos, because they attempt to form Educational Leaders as autonomous moral agents of neoliberal responsibilization. We conclude by considering some potential implications of our analysis for the early childhood field.

This paper examines workforce reform in early childhood education in England, specifically the policy trajectory that led to implementation of the Early Years Teacher Status (EYTS) qualification in 2014. Taking a critical perspective on policy analysis, the paper uses rhetorical analysis to make sense of the how EYTS is understood within workforce reform. From an assemblage of salient policy documents, we report our critical analysis of two key texts: "Foundations for Quality" and "More Great Childcare." Both documents identify policy levers and drivers for reform, but from markedly different perspectives and with contrasting recommendations. By using rhetorical analysis to examine how these policy texts construct not only problems but also preferred solutions, we illustrate the paradoxical nature of early childhood policy in England as it relates to aspirations to raise the status of the sector and improve quality through the implementation of EYTS.