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Start Over Author "Laura L. Lemon" Journal journal of current issues & research in advertising
1 results on '"Laura L. Lemon"'

1. #Sponsored #Ad: Agency Perspective on Influencer Marketing Campaigns

Author

Laura L. Lemon, Mariea Grubbs Hoy, and Courtney Carpenter Childers

Subjects
Marketing, 0502 economics and business, 05 social sciences, Perspective (graphical), Agency (sociology), 050211 marketing, Advertising, Social media, Business, 050203 business & management, Influencer marketing
Abstract

As digital and social media continue to grow in terms of usage and advertising expenditures, the advertising industry has been forced to develop innovative strategies. One such strategy is influenc...

Published
2018
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