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This research examines the challenges of female business graduate entrepreneurs; we have developed a modified conceptual framework in which willingness to become an entrepreneur has been taken as a dependent variable. However, financial, cultural, marketing, and technological challenges are independent variables. Additionally, we incorporated competitiveness as a mediation variable between independent and dependent variables. The competitiveness could be beneficial to the female business graduates’ entrepreneurs and might be reduced by their financial, marketing, cultural, and technological challenges. The data was collected through a modified structured questionnaire from the entrepreneurs of female business graduates. The information was collected from Pakistan, India, Bangladesh, and Sri Lanka; we have collected 386 responses for the period from February 2021 to July 2021. We employed a structural equation modelingbased (SEM-based) multivariate approach and conditional process modeling for the data analysis. The findings of this research exhibit that the financial challenges, cultural challenges, marketing challenges, and technological challenges have a significant negative impact on female business entrepreneurs. These are the constraints that restrict female business graduates’ entrepreneurial opportunities. On the other hand, the mediation analysis showed that competitiveness has a positive and significant impact between financial challenges, cultural challenges, marketing challenges, & technological challenges, and willingness to become an entrepreneur. The perfect mediation of competitiveness established that the business success of SMEs does not rely on the individuals’ competencies and success factors only, but organizational competitiveness is equally essential for organizational performance.

The objective of this study is to examine the impact of corporate social responsibility (CSR) initiatives of a firm as one of the critical factors to improve the competitiveness of the firm in today’s aggressive market environment. The influence of corporate social responsibility on brand loyalty and brand image, which distinguishes the firm from other competitors, was evaluated in the study. Data from 364 consumers were collected through adapted and structured questionnaires for the period from August 2018 to December 2018. The respondents were selected through convenience sampling to generate the responses of individual online consumers who buy luxury goods online. The sample size of 364 was taken from a simple random table with a 5% margin of error and a 95% confidence level. SEM-based multivariate approaches such as structural equation modeling and confirmatory factor analysis were employed, and SmartPLS 3.0 software was used for the data evaluation. The results indicate that the firm’s CSR initiatives have a significant and positive impact on brand loyalty and brand image. The study undertaken has several theoretical and practical implications which could provide the basic foundations and conceptual framework for future studies, and it offers strategic directions for the senior managers of firms to plan CSR initiatives that can enhance the brand loyalty of their brands and also increase corporate reputation, all of which are beneficial to remain competitive in today’s business arena.