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Objective(s): To investigate differences in public stigma, self‐stigma, attitudes (value and discomfort), and intentions to seek help between online and face‐to‐face counseling. To identify a difference in the relationship between these variables and both counseling modalities. Method: An online survey completed by 538 college students from one university in the Southeastern United States. The sample included 412 females and 126 males with a mean age of 20.21 years (standard deviation [SD] = 1.26). Results: Significantly higher levels of self‐stigma and discomfort toward online counseling were reported. Significantly higher value and intentions were reported toward face‐to‐face counseling. Self‐stigma was positively related to public stigma, value was negatively related to self‐stigma, and intentions toward seeking help was positively related to value. Conclusions: Results suggest face‐to‐face counseling is seen as a more favorable method of service delivery compared to online counseling. Value toward online counseling is an important predictor for seeking this type of help. [ABSTRACT FROM AUTHOR]

Objective This article aimed to critically review the literature on online counseling. Method Database and hand-searches were made using search terms and eligibility criteria, yielding a total of 123 studies. Results The review begins with what characterizes online counseling. Outcome and process research in online counseling is reviewed. Features and cyberbehaviors of online counseling such as anonymity and disinhibition, convenience, time-delay, the loss of social signaling, and writing behavior in cyberspace are discussed. Ethical behavior, professional training, client suitability, and clients' and therapists' attitudes and experiences of online counseling are reviewed. Conclusion A growing body of knowledge to date is positive in showing that online counseling can have a similar impact and is capable of replicating the facilitative conditions as face-to-face encounters. A need remains for stronger empirical evidence to establish efficacy and effectiveness and to understand better the unique mediating and facilitative variables. [ABSTRACT FROM AUTHOR]