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Abstract Like other developing countries, Pakistan is under severe economic pressure and striving to boost entrepreneurial orientation for achieving growth through minimal depletion of natural resources. In order to facilitate widespread and successful adoption of green entrepreneurial farming, it is crucial to address barriers inhibiting the uptake of green entrepreneurial activities in farming for the sustainability of natural resources as well as food provision. To this end, the present study aimed to investigate barriers in the adoption of green entrepreneurial farming in Pakistan. To fulfill the study objectives, after a comprehensive literature review and field visit, 34 barriers were identified. The results based on ranking analysis identified 20 out of 34 barriers as critical barriers to adoption of green entrepreneurial farming in the country. Furthermore, factor analysis was employed to group underlying 20 critical barriers into six major categories viz. 1) training and development-related barriers, 2) entrepreneurial orientation-related barriers, 3) market orientation-related barriers, 4) customer orientation-related barriers, 5) innovation orientation-related barriers, and 6) green supporting supplies-related barriers. Results showed that most dominant barrier among six groupings was training and development-related barriers and the marginal role of government in the provision of such endeavours. This implies that government needs to play a more active role in the adoption and promotion of green entrepreneurial farming in Punjab, Pakistan. [ABSTRACT FROM AUTHOR]

This empirical research investigates the mediating role of entrepreneurial orientation in the relationships between organizational ambidexterity and sustainable development engagement and firm performance. The data were collected from 339 small and medium enterprises using a time-lagged approach and further analyzed using structural equation modeling. The results confirm the mediation of entrepreneurial orientation in the relationships between organizational ambidexterity and firm performance and sustainable development engagement. Institutional support also strengthens the entrepreneurial orientation relationship with firm performance and sustainable development practices. This study provides detailed theoretical and managerial implications by effectively using institutional support to increase firm performance and sustainable development engagement. • The study explored the mediating role of EO in the relationships of OA with SDE and firm performance. • We also examined the moderation of institution support in EO linked with SDE and firm performance. • The time-lagged primary data was collected from the SME sector of the emerging economy of Pakistan. • Institutional support is crucial for the relationship between EO with firm performance and SDE. [ABSTRACT FROM AUTHOR]