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We explore the relationship between strategic orientations (market orientation and entrepreneurial orientation), organizational ambidexterity, and sustained competitive advantage under the mediation of Industry 4.0 readiness. Based on data from a sample of 144 SMEs belonging to different economic sectors, we employed partial least squares–structural equation modeling to test our hypotheses. Empirical research suggests that market orientation and entrepreneurial orientation have a favorable relationship with Industry 4.0 readiness and sustainable competitive advantage. Moreover, our findings reveal that entrepreneurial orientation has a greater effect on SCA than market orientation in emerging markets. Furthermore, Industry 4.0 readiness acts as a full intermediary between strategic orientations and sustainable competitive advantage. This study contributes to the existing literature by exploring the relationship between strategic orientation and sustainable competitive advantage through Industry 4.0 as the mediator. SMEs' managers can use these findings to rethink their technology adoption strategies and exploitative and explorative approaches. [ABSTRACT FROM AUTHOR]

This empirical research investigates the mediating role of entrepreneurial orientation in the relationships between organizational ambidexterity and sustainable development engagement and firm performance. The data were collected from 339 small and medium enterprises using a time-lagged approach and further analyzed using structural equation modeling. The results confirm the mediation of entrepreneurial orientation in the relationships between organizational ambidexterity and firm performance and sustainable development engagement. Institutional support also strengthens the entrepreneurial orientation relationship with firm performance and sustainable development practices. This study provides detailed theoretical and managerial implications by effectively using institutional support to increase firm performance and sustainable development engagement. • The study explored the mediating role of EO in the relationships of OA with SDE and firm performance. • We also examined the moderation of institution support in EO linked with SDE and firm performance. • The time-lagged primary data was collected from the SME sector of the emerging economy of Pakistan. • Institutional support is crucial for the relationship between EO with firm performance and SDE. [ABSTRACT FROM AUTHOR]