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Total Quality Management is essential in the healthcare sector. Delivering good healthcare services is one of the main issues among healthcare organizations. Healthcare customers are satisfied with healthcare providers when their services meet the level of their expectations. Satisfying healthcare customers (both public and private) can be attained through Total Quality Management. This paper highlights the importance of using Total Quality Management in healthcare organizations in the Kingdom of Saudi Arabia (KSA). A review of the implementation of TQM among Saudi healthcare organizations highlighted the challenges faced in the sector. The sustained efforts in improving the service quality in Saudi healthcare have led to remarkable results. However, there are more challenges regarding the quality of services. This paper is helpful for strategic planners, policy makers, and management in the KSA healthcare sector and in other jurisdictions.

Research regarding the impact of food packaging cues on product quality perception is relatively new. The role of various food packaging elements on product quality perceptions remain unclear. This study examined the characteristics of food packaging cues and their impact on product quality perceptions. This study is grounded on “Cue utilization theory†which explains the role of environmental stimuli in the formation of perceptions regarding the product. The framework of the study has been proposed by combining comprehensive set of Brand name, Price, Country of Origin, Nutritional label, Precautionary label and Perceived product quality. The research will plug the gaps in the literature of consumer behaviour and to generalize the results in the Pakistani consumer market. There is a scarcity of empirical studies which offer wide-ranging information regarding consumer mindset specifically in Asian contexts. Hence, this study provides practitioners with a framework to make appropriate marketing strategies. This study also makes theoretical and practical contributions.

The study examines the student’s satisfaction of the quality of services rendered by mobile phone service provider in Malaysia. A cross-sectional survey was conducted using 342 postgraduate students of Universiti Utara Malaysia main campus at Sintok. The result reveals that tangibility was the most important dimension of mobile service quality, while empathy was found to be the least important dimension. The result further shows that the adjusted R² of 0.435 indicates 43.5 percent of variance in customer satisfaction could be predicted by the quality of service delivered by the mobile service providers. Based on the fi ndings, it is therefore recommended that the mobile service providers could make some paradigm changes with regard to the fi ve dimensions of service quality in order to enhance customers’ satisfaction. These changes include focusing on tangible cues, fulfi lling promises, being courteous all of which customers used to evaluate service delivery. Finally, limitations of the study were highlighted, and consequently directions for future research were suggested.