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Start Over Descriptor "business relationships" Journal journal of business & industrial marketing
30 results on '"business relationships"'

29. Economic sociology and the ARA interaction model.

Author

Raskovic, Matevz

Subjects
ECONOMIC sociology, BUSINESS-to-business transactions, MARKETING research, STRUCTURATION theory, EMBEDDEDNESS (Socioeconomic theory), SOCIAL capital
Abstract

Purpose – The purpose of this paper is to apply an economic sociology perspective to the activity–resource–actor (ARA) interaction model for business relationships. Interaction has been chosen as a conceptual domain where economic sociology has a particularly high potential to advance business-to-business (B2B) marketing in terms of its future research directions. Design/methodology/approach – The paper provides a structured account of economic sociology through the description of eight key economic sociology concepts and discussion of the structuration theory. This is followed by an overview of the usage of the eight key economic sociology concepts in current B2B marketing research, and concludes with outlining eight specific future research directions which guide future research on interaction in business relationships. Findings – Eight economic sociology concepts are identified: embeddedness, networks, institutions, power, social capital, identity, social structures and cognition. An overview of the application of these constructs within the B2B marketing literature shows how most of them are used as metaphors with a gap in understanding their economic sociology background. Research limitations/implications – Future research directions are described individually, do not include potential interaction effects and are developed within the ARA interaction model framework. Given the conceptual nature of the paper, it does not provide any empirical data and illustrations related to any of the eight key economic sociology concepts. Originality/value – The paper answers a call for a wider integration of economic sociology into the B2B marketing literature. It provides a systematic eight-concept economic sociology framework to be used by B2B marketing theorists and researchers. The paper finishes with eight concrete future research directions through which an economic sociology perspective can help advance B2B marketing theory and business relationship management practice. A brief discussion of managerial implications is also provided at the end. [ABSTRACT FROM AUTHOR]

Published
2015
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30. Total value in business relationships: exploring the link between power and value appropriation

Author

Jakob Rehme and Daniel Chicksand

Subjects
Marketing, media_common.quotation_subject, Supply chain, 05 social sciences, Value appropriation, Business relationship management, Power (social and political), Microeconomics, Appropriation, Originality, Customer value, 0502 economics and business, 050211 marketing, Business, Business and International Management, Value (mathematics), Value, Business relationships, Power, Supplier value, 050203 business & management, Business Administration, Företagsekonomi, media_common
Abstract

Purpose The purpose of this paper is to consider how value can be better defined and to understand the drivers of value appropriation in business relationships. In doing so, the authors explore the role that power plays in determining the sharing of value in those relationships. Design/methodology/approach This paper contains a conceptual discussion about value and the appropriation of value in business relationships, which leads to the development of a methodology for assessing the sharing of value. Findings In this paper, the authors have developed a view of total value in supply chain relationships. They argue that the value of the relationship is the sum of the customer and supplier value, including both tangible and intangible benefits and sacrifices. In addition, they maintain that the appropriation of value in a business relationship is reliant upon: the power both parties possess; the direct and tangible value each party has to offer; and the indirect and intangible value that each has to offer. They also provide a methodology, which can be used to determine the sharing of value between two actors within a business exchange. Research limitations/implications In arriving at the conceptualisation of total value and in the discussion of value appropriation in business relationships, the authors drew upon extant literature. However, a limitation is that they were unable to fully consider all the academic discourse centred on value and value appropriation. Originality/value The discussion brings together the issues of customer value and supplier value to the concept of “total value”. Thereafter, it links the contentious issue of buyer and supplier power, so as to better understand the appropriation of value in business relationships.

Published
2018
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