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Discourse about the impact of art has been prominent in academic and arts industry discourse over the past two decades. Contention in the discourse has led to the call for new research frameworks that place the experience of the individual as central to understanding the impact of art. The authors present the background of this discourse and outline narrative inquiry as a research method that elicits individual experiences. The authors present the findings of a narrative inquiry and establish that the way individuals experience art and its impact is far broader in scope than previous research suggests. [ABSTRACT FROM AUTHOR]

Sponsorship and cultural patronage have often been associated with a company's non-business or philanthropic plans. They have always been treated as separate practices from the core activities of any particular business and have not been analyzed from a business perspective. Although some research has tried to highlight the role of sponsorship as a marketing tool within a business marketing perspective, not as much attention has been given to the support and involvement of companies with arts and cultural activities. Nevertheless, the Italian landscape presents some interesting challenges and trends for making sense of business investment in the arts from a business perspective. Existing models do not seem to provide a meaningful explanation as to why companies are becoming more involved with arts and culture. A new conceptual framework needs to be drawn that takes into consideration the cultural economy perspective. Such a framework needs to present business investments in the arts as a meaningful socioeconomic choice within a company value-chain and must attempt to investigate its impact in terms of economic competitiveness. The author's preliminary findings suggest the value of such a framework in the specific case of Italian companies investing and collaborating with the arts, but further research is needed to consider its application to other international contexts. [ABSTRACT FROM AUTHOR]

Presents a case study on the pre-institutional method of arts support of Pierre Samuel du Pont. Personal background of du Pont; Reasons for or against arts support; Barriers to arts support.

Looks at the relationship between art and industry in the United Kingdom, focusing on the industrial revolution through World Wars I and II. Definition of the role of industry; Reference to the commissioning of artists for various purposes; How the HMSO Standard Industrial Classification model was use in defining industry.