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Due to the global digital transformation in all fields, and the spread of the Internet as an interactive means of communication. Art has benefited from this medium, and the art paintings are no longer defined in the form that we have been accustomed to over the past years. It is possible for a fixed art painting on the wall at one moment to turn into a moving screen that tells the story of the graphics it contains, before returning again to fixed colors and lines.Therefore, the graphic designer had to keep pace with his time and create modern art. Where traditional art exhibitions lack the element of direct interaction with the artwork, which is an essential element in the digital communication process. Hence, the researcher presented a group of paintings, through which she presented digital portraits for some pioneering Egyptian women from the ancient Egyptian era to the present era, and made visitors interact with these artworks through augmented reality technology, which transforms the static artwork into a moving interactive artwork using smart devices. As one of the means that support the educational role of plastic art exhibitions in general and the field of design in particular, and provide young girls with successful models to follow, serving as a role model for them and an incentive to build their future and the future of the nation.This study presents the art of digital portraiture and graphic art and its role in rooting the mental images of the idea of the ideal among young girls using augmented reality technology, and evaluating the use of exhibition visitors of this technology in order to improve the effectiveness and communicative efficiency of digital artwork. The research emphasizes the importance and role of interactive design in presenting innovative artworks that suit many categories of visitors to the Fine Art Exhibition.The study aims at emphasizing the role of interactive design in opening new approaches to fine art, and employing modern technology in designing interactive plastic artworks. One of the most important results of the study is to emphasize the importance and role of interactive design in presenting innovative artworks that suit many groups visiting the Fine Art Exhibition. The use of augmented reality technology increases the artistic value and aesthetic pleasure of digital art paintings (digital portraits), which achieves a great interaction with the exhibition visitor.

The products manufacturing companies aim to increase their production capacity as well as the quality of their products in order to achieve their marketing plans and increase their competitiveness with other companies. In order to achieve this, companies strive to move forward in the processes of facilitating production processes and reduce the cost of production through multiple locations of implementation of product parts and components according to the nature of Each part and raw materials used in its production, as well as the number of labor required to manufacture it and the cost of that labor.In addition to the tendency of some companies to assign the implementation of some of these components and parts to multiple countries according to what they are distinguished geographically and logistically ... etc., which resulted in the distribution of some industrial institutions to produce components of their products to become in multiple regions around the world.Although the productive institutions have achieved that desired goal of reducing the cost of production, but they are a front for new problems in the process of communication and exchange of information between multiple production points spread around the world, especially with the multiplicity of languages, cultures, time differences ... etc., and this resulted in wasting more time in Facilitating the communication process and transferring the information necessary to complete the manufacturing and assembly operations in the optimum way and with the required quality, which must be carried out quickly within the life cycle of the product during its production, from design and production planning to manufacturing and assembly.Perhaps the stage of assembling the components and parts of the product is the most important articulated stage in the production process because of its high accuracy and good communication between both (the design and production stages) and (the production stages of each other). With pictures and diagrams, which imposes on the workers the sequence between reading these instructions and realizing them correctly, then implementing the assembly process in practice, which results in a high probability of distracting and slowing the production process, which results in wasting time and thus reduces the efficiency of the production line.From the above, the importance of adopting augmented reality emerges as one of the effective solutions in achieving communication and information transfer between parts and components designers and those who manufacture and assemble them and carry out maintenance operations for them.

At present, speed is a key factor in the design and development of industrial products, And In the light of modern technology, computer-based prototyping techniques have emerged in so-called advanced rapid prototyping as a solution to the modeling activity associated with design processes. But these technologies have disadvantages, such as the high cost of the models and the long time it takes for these models to be completed, The subject of the research came to the virtual prototyping as a modern technology through which the models associated with the design activity of industrial products, These models provide the speed required in light of the continuous evolution and changing requirements of the market, and also provide a low-cost solution suitable for adoption by major companies or small and medium-sized enterprises alike. The importance of these virtual models is evident when it comes to communicating as much information about design as possible with the simplest way and the lowest costs, Through these models can include everything related to the product of work theories and engineering drawings and three-dimensional models with physical properties that mimic the final product, Within the same application and this information induced by one of the images prepared on the computer programs, and thus we can share these models over the Internet and work on them remotely, which in turn contributes to shorten the time of the design process. The importance of research is to shed light on the role of virtual prototyping as one of the basic elements in the process of design and development of industrial products, as the research aims to activate the role of virtual modeling in the process of product design and development and to include them in the design process as one of the basic stages' because of its usefulness, The hypothesis is that if virtual prototyping techniques and new technologies can be utilized in the process of designing industrial products in a creative manner, this ensures that the cost of model design and testing processes is reduced, as well as the opportunity to develop products periodically without incurring many expenses related to the production of physical models. The deductive approach was used to achieve this.

Banknote Is Considered one of The Prints Most Circulated Among Societies During Their Daily Lives Through All Economic Movements and It is a Symbol of The Sovereignty for Any Country That Reflects the Amount of Its Economic Performance and Contains the Cultural, Cultural, Historical and Historical Milestones That Are Characteristic of The Culture of Peoples and The Contemporary Events That Are Taking Place.The research problem is summarized by the lack of familiarity with the non-specialized audience with all the means of securing the Egyptian visible currencies, as well as limiting the identity of the Egyptian currencies to the Pharaonic and Islamic cultural heritage, these represent the objectives of the research.With the tendency of the Egyptian state to produce new polymeric currencies, the researcher developed a design philosophy that reflects the rich heritage of the Egyptian state according to five different proposed patterns characterized by its inclusion of the heritage and cultural heritage of the Egyptian society while strengthening the identity of the new Egyptian currencies by incorporating the augmented reality technology for the proposed design patterns as well as enhancing means of recognition and confirmation The currency is Verified and free from counterfeiting by incorporating rapid response code technology through an application dedicated to the Central Bank of Egypt.The researcher applied the new philosophy during teaching the course of designing publications with value for two years in a row to reach more than 100 design models within the proposed philosophy to enhance the insurance and heritage information value and simulate the proposed electronic application functions for the Central Bank of Egypt

The Applied arts courses lack the Teaching Aids that help the lecturer to communicate the information to the student in full form and acquire the required skills. Here, the Teaching Aids mean the Aids that were specially designed for The Applied arts courses taught in colleges and institutes of applied arts, which requires the professor of the course to make a double effort during the lecture to communicate the information to the student and use Traditional educational methods such as presentations and video clips, which do not include any interaction or participation between the student and the Aids and do not take into account the individual differences between students and the different ways of their absorption of the information and thus acquired They have the requisite skill, and as the Chinese sage Confucius said, “Tell me and I will forget, show me and I may remember, share me and I will understand.” The augmented reality technology is considered one of the most important techniques that depend on interaction and dazzling at the same time, which contributed in the field of education a great contribution in recent years as it is characterized by its applicability in various fields so it is ideal in designing and producing educational Aids specially designed design that depends on participation and education with entertainment in the same Time which reflects positively on the student.Research Problem:Lack of Applied Arts courses for educational Aids that depend on active participation, which are specially designed for Applied Arts courses, and which help the lecturer to communicate the information to the student in full form and acquire the required skills.In pursuit of the research aim taking the following point:The use of augmented reality technology in the production of an interactive Teaching Aid for Applied Arts Courses with application to on the Electronic color separation system course The important results of this research lied in :Producing an interactive Teaching Aid for on the Electronic color separation system courseResearch methodology:The curriculum is the experimental method where the researcher to conduct experiments and draw conclusions to achieve the goal of research.Keywords:Augmented reality - teaching aids – Applied Arts courses - Electronic color separation system course.

As a new industrial revolution, the term Industry 4.0 is one of the most popular topics among industry and academia in the world.Emerging Technologies are realized by the combination with adaptive robotics, augmented reality, cloud computing, artificial intelligence, additive manufacturing, and the Internet of Things (IOT).In these papers I will discuss and analyze the global packaging trends in light of “Industry 4.0” and the impact and use of the Egyptian market for these emerging technologies.The research problem is summarized in answering how to benefit from the techniques of the fourth industrial revolution in the Egyptian packaging market? And to identify and the role of artificial intelligence in implementing the tasks of designing structural and creative packaging.the research aims to shed light on modern technologies of the fourth industrial revolution and their impact on the workflow of packaging design and determine the limits and capabilities of industrial intelligence during the various stages of work in packaging design.the researcher used the descriptive analytical approach to packaging trends Global in light of the fourth industrial revolution and the experimental approach to the impact of artificial intelligence as one of the tools of the fourth industrial revolution on the packaging designer and a special questionnaire on the extent to which Egyptian packaging institutions use the techniques of the industrial revolution Fourth.Results1- Non-Integrated Use of Industry 4 Technologies in The Field of Packaging in The Egyptian Market.2- The Use of Artificial Intelligence and Computer-Aided Design is One of The Most Used Techniques for The Fourth Industrial Revolution in Egyptian Packaging Institutions3- Industry 4.0 Technologies Improve, Empower, And Expand One Another, It Is A Central Reconfiguration of Work in The Digital Era.4- The Augmented Reality Packaging Serves as A Marketing Tool for Brands and Allows Them to Include A Virtual Element to Their Packaging.5- AI’s Power Lies in Its Speed to Rapidly Analyze Large Amounts of Data and Output Alternative Designs, These Can Then Be Reviewed by Designers to Select and Improve the Generated Images, This Increases Speed, Reduces Costs, Improves Efficiency and Creates Multiple Designs.6- Machines Have the Ability to Think but Whether Machines Are Not Creative as People, Creativity Requires Both Originality and Effectiveness, So That Each Designer Has Unique Solutions to Design Problems but Artificial Agent Able to Create Design but Must Conform to A Set of Constraints.

Modernity features, technological advances and economic conditions have added new challenges to the world of advertising and tourism promotion. In accordance with the current intelligent era and its special features, it requires technical development in the presentation of attractive tourist advertising ideas so that Egyptian tourism advertising campaigns are unique and different. It became necessary to find an effective interactive way to establish a close relationship with potential users for the purpose of motivating the potential user and to make it an authentic party that shares his senses in the advertising process to consolidate his relationship with advertising and thus the tourist service and achieve the elements of attraction and engagement. According to the development of the properties of interactive augmented reality technology and its unique features in creating a built-in environment that penetrates the spatial and temporal boundaries where the advertising designer was able to embody the worlds of tourism accurately in addition to many distinctive qualities such as interactive quality and dazzle and others, which helps to dipping the user with the advertising experience. The research used this technology as one of the dazzling tourism advertising solutions that help in effectively embodying the Egyptian tourism reality for users. This study follows an experimental approach using two ads implemented with AR technology and two traditional ones for testing two aspects: firstly, the capability to interactively integrate AR into tourism advertisements (ads) using a smartphone to increase the rates of user engagement over those of traditional ones; and secondly, the effect of an interactive tourism advertising experience on enhancing the novelty principle, This study proposed that, H1: the interactive integration of AR in tourism advertising using smartphones leads to higher rates of user engagement. H2: the impact of an augmented tourism advertising experience enhances the novelty principle. The results indicated the effectiveness of such interactive AR technology for increasing the user engagement rates and enhance the novelty principle.

Virtual Reality is called a number of technologies that use computers and multimedia to create an artificial visual environment in which the user can see, hear and touch by displaying the image that responds instantly to the user's movement.Virtual reality is the use of the computer in modeling and interactive simulation to enable someone to interact with other synthetic or visual synthetic products or environments. And make the user uses and live with them in a three-dimensional and deal with it in real-time Real-Time as if real things exist on the ground.Built-in reality is one of the most important developments in virtual reality and digital technology. It has allowed the real environment to be enhanced by virtual data that was not part of it. Integrated reality is essentially a form of technology that has been used in marketing and advertising by organizations, companies and political campaigns because of its various advantages The research problem stems from the lack of activating the role of modern digital techniques in the design of political advertising campaigns, which created the need to find a proposed vision for employing the reality integrated in the design The purpose of the research is to explore the creative role of employing the built-in reality in the design of political advertising campaigns and develop a proposed vision for employing the built-in reality in the design of political advertising campaigns. The research provides a suggested vision for employing the built- Phase I: Definition of the target audience according to the cultural, social, educational and age segments - Phase 4: The stage of designing political advertising campaigns - Stage 5: Final Declaration - Stage 6: Evaluation of the political declaration using AR)

The current developments that have emerged in the arena recently influenced strongly the creative thought of the sculptor disigner, made him able to create works of art able to keep pace with this development, Today Virtual reality is one of the most important and most important design techniques, and has become an integral part of everyday life, from this point came the idea of research to identify the problem of the relationship between virtual reality and the art of sculpture and its suitability to develop applied frameworks, and This study deals with shed light on the effectiveness of reality And the methods of integration in the field of sculpture in the framework of this thought on the scene of art recently. It also includes an analytical study of a group of works of some virtual sculptors, and how each artist handled his work according to this new medium and how it organizes the elements of the work of art. The research recommends that the sculptor should make the most of modern digital technology and integrate it into artistic production in line with modern times and express the new spirit that represents the civilizational elements of the present era. The problem of research is to show the philosophical dimension of virtual reality technology and its impact on the intellectual and creative visions of the sculptor in the face of the age of technology. The research aims to:- To recognize the effect of virtual reality on the acquisition of imagination and creativity. - Identify the realities and concepts of virtual reality technology. The research in solving the problem was based on the evolution of the idea of virtual reality and its effectiveness in the creative visions of contemporary sculptor through the presentation of some works of virtual sculpture. The research in solving the problem was based on the following axes:.1. Historical development of the idea of virtual reality.2. Classification of Virtual Reality systems.3. From reality to virtuality (Some concepts associated with virtual reality)4. Effectiveness of virtual reality in sculpture .5. Virtual Sculpture Tools .6. Conclusions and recommendations .Keywords: virtual reality , modern sculpture , augmented reality , mixed reality.

There is no doubt that each nation has its own rich heritage from which its nationality and belonging are derived, Egypt is considered one of the first countries that has a rich history, civilization and a high cultural heritage as almost of its provinces which have several rich archeological sites of unique cultural character.However, Egypt has not taken its position of cultural tourism around the world yet. Perhaps the main reason for this is the change in the passion of many tourists for that kind of tourism due to the technological developments and the great possibilities of transferring media via the internet which leads to the relative stagnation of this type of tourism that is considered one of the most important sources of national income. That leads to research problem which represent in lack of using modern technological methods in ancient archaeological sites in Egypt that make them not interactive, attractive and thrilling to form elements of attraction for visitors and tourists.The importance of this research is to shed light on the importance of employing hologram technology in restoration of archeological sites in Egypt through the construction of dramatic, historical and virtual scenes so that the archaeological site serves as a true expressionist decor. Research goals represent in highlighting the role of technology in the restoration of archaeological sites in Egypt. And Showing the effect of merging between the modern technology and the Egyptian cultural heritage.Research hypothecs that Hologram technology can be adapted to build historical hypothetical scenes in archaeological sites. Research Methodology is inductive approach to the hologram technology, and then the deductive approach to reach a methodology to integrate the technological methods with the urban heritage of Egypt.The study has shown the possibility of digital and optical processing of the outer spreads of archaeological sites.

Abstract With the rapid development of digital technology and its various tools and applications, electronic marketing of products has become more widespread and effective. In the near future, experts predict that e-marketing is the dominant method of products marketing according to the many advantages of saving time, effort, money, in addition to being more exciting and interesting.One of the modern e-marketing techniques is Augmented Reality or AR, which is defined as a kind of Digital Technology that relies on dropping virtual objects and associated information in the real user environment to provide him with additional information and interesting view in full immersion.So this research examines the importance of using Augmented Reality as one of the developed methods in the e-marketing of the products, also its use in the stages of the design process, and the need to integrate the e-marketing by the Augmented Reality with the stages of the design process. The research concludes that there is a need for new requirements in the designed Products that are e- marketed in this manner, and to make the Augmented Reality in e-marketing more effective and fully utilized.research goals- Exploring new methods of Augmented Reality Technology in the E-marketing of the products.- Incorporating product marketing into the design process strategy.- Developing new requirements in the design of the products with the using of the Augmented Reality.research importanceThe research comes in the light of the increasing use of electronic marketing of the products and the emergence of new technologies in this area, including Augmented Reality Technology, which requires integration between the design process itself, as well as new requirements in the design of the products, to be successfully marketed by this technology.

Research Introduction: Technology Courses needs the availability of some materials and devices that help the lecturer to deliver the information to the students. In some courses, Such as a technology of security printing Course it requires non-traditional tools and devices. it is necessary to have Infrared and ultraviolet rays and other tools to explain the security features of the banknote. As a result of the unavailability of these tools in the study room, the students will have difficulties in understanding some parts of the course, and may be they will confused. Although the students can easily examine the banknote but he couldn’t recognize all security feathers separately. the augmented reality technology allows the enhancement of the print documents by adding the additional graphic elements that enables the user to see and interact with it. So it become necessary to use the augmented reality for helping the lecturer to deliver the information to the students. Research Problem: the students will have difficulties in understanding some parts of the a technology of security printing course, and may be they will confused. Because it needs non-traditional and expensive tools , devices to explain it. In pursuit of the research aim taking the following point: Using augmented reality technology for creating interactive learning content to help students understanding their courses. The important results of this research lied in : Replace the unavailable educational tools and devices with interactive learning content based on augmented reality . Research methodology: The curriculum is the experimental method where the researcher to conduct experiments and draw conclusions to achieve the goal of research.

In this era, there is a continuous change and rapid development in various aspects of life, including technical development and scientific progress. The aim of the study is to identify the effect of using the technological development of reality technology enhanced by using digital media to find the path whether it is public places, places of study, ..., The research examines the stages in which the recipient experiences, so that the interaction can be generated by a sense of perception, then a response, and how these stages can be considered to enhance the interaction between the receiver and the digital media that is designed to communicate the information, , And how they can influence their motivation to attract and make decision through enhanced reality technology that provides virtual observations to find the path in the real environment, Hence, the problem of research is whether the patterns of enhanced reality design using digital media can influence the recipient's behavior negatively or positively in order to find the path. The research assumes that using the possibilities, ideas and patterns of interactive design of the enhanced reality in the areas of life surrounding the recipient will affect His social behavior, And the study aims to identify the effectiveness of Augmented Reality in developing the visual thinking skills of the recipient and his understanding of the digital media that leads to the information to reveal the positive aspect in terms of the study of all different types that fit the recipient. To emphasize the role of interactive design of enhanced reality technology, to develop and construct the behavior of the recipient, to shed light on the effect of enhanced reality patterns on the behavior of the recipient, The research methodology is based on a descriptive analytical approach.