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In this paper, we reexamine the determinants of nonperforming loans through the impact of supervisory devices in credit risk management in Africa. The paper employs bank-specific, macroeconomic and institutional data for a panel of 14 universal banks over the period 2009 to 2020. We develop models that capture the role of regulatory supervision on credit risk. Findings from the Panels Corrected Standard Errors (PCSE) and the system GMM shows that previous year's NPL and inflation significantly affect NPLs in the banking space of Gana. Bank size and financial development are inversely associated with NPLs. The interactive term of regulatory quality and government effectiveness on NPLs has net negative effect. This suggest that regulatory quality enhances the reductive effects of government effectiveness on NPLs. Our findings in general lends credence to the financial instability theory as NPLs in the Ghanaian context has been the outcome of activities of speculative borrowers. [ABSTRACT FROM AUTHOR]

Choosing the most effective language is critical when advertising to multilingual audiences as the success of any advertising campaign depends on whether the audience "gets" the message. This paper argues that in Africa, "getting the message" is partly dependent on language given that indigenous languages, colonial legacy languages and blends between them compete for audience attention. Using Elaboration Likelihood Model (ELM) arguments, the study examines this possibility among a 1000 multilingual audience members in five cosmopolitan cities in Ghana. Findings show that advertisements are not consumed in a language vacuum and that language blends are the most appealing to the multilingual audience. The study also finds that attention to, and belief in advertisements are partly shaped by language preference. Besides these empirical contributions, the study positions the ELM as a viable theoretical lens for analyzing the implications of advertising language. Its use of an African sample to test the ELM's assumptions also introduces novel evidence to the theory's body of scholarship. Recommendations are made on how advertising practitioners and brand communicators may take advantage of language as an important segmentation criterion in advertising strategy. [ABSTRACT FROM AUTHOR]