Search

In targeted ad creation, the consumer's ad preferences can be estimated using in-depth semantic analysis and real-time user interactions to predict the probability that a consumer will accept a creative idea in the foreseeable future. If we can say that interactive advertising is the first phase of digital advertising and programmatic advertising is the second phase, then intelligent advertising will be the third phase of digital advertising. For example, digital advertising in its nascent years was often referred to as interactive advertising because of its interactive nature, which distinguished it from conventional advertising, which was largely one-way communication between advertisers and consumers. As the rise of interactive advertising and programmatic advertising was attributable to many technological, economic, and social factors, the emergence of intelligent advertising is seemingly driven by big data, algorithms, and cloud computing. [Extracted from the article]