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Beginning in 1995, the University Libraries of Virginia Tech embarked on a major shelf-load reduction/storage project. Every effort was made to communicate the scope of the project to the teaching/research faculty of the university. This article presents an overview of the project, with emphasis on ways in which sensible criteria, advance publicity, and demonstrations of flexibility and good will can help the library to retain the trust of its public. Potential pitfalls are also identified. [ABSTRACT FROM AUTHOR]

Presents information on a study which analyzed the need for public relations in academic libraries. Importance of public relations in academic libraries; Public relations tools that are available to libraries; Procedures and limitations of the study; Conclusions.

Presents a summary of the survey `Marketing and Public Relations Activities in ARL Libraries,' compiled by Evelyn Ortiz Smykla.