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This article maintains that states can utilize place naming in their capitals to advance two foreign policy goals: first, promoting closer relations with other international actors, including states and international organizations, thereby complementing more traditional diplomatic means; second, supporting national branding efforts as the state strives to enhance the image it seeks to project to other international actors and its global reputation. Drawing on the case of Israel's extensive place naming efforts in Jerusalem in the period 1948–1967, which were designed to achieve these two goals, the article establishes that the use of place naming as a diplomatic tool should be viewed as part of what is often referred to as cultural diplomacy, namely, international actors' exchange of and collaboration regarding ideas, values, perceptions, and cultural gestures that serve to strengthen ties in the long term. [ABSTRACT FROM AUTHOR]