1. CADÊ A EMPRESA QUE ESTAVA AQUI? PROCESSO DE FALÊNCIA E REESTRUTURAÇÃO DA KODAK À LUZ DA TEORIA DO CICLO DE VIDA DA FIRMA.
- Author
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Santos Garcia, Inajá Allane, Cavalcante Viana Junior, Dante Baiardo, and Lopes Lucena, Wenner Glaucio
- Subjects
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ELECTRONIC journals , *TWENTIETH century , *MASS media , *OVERTIME , *TRIANGULATION - Abstract
Objective: In the light of the firm's life cycle theory, the present teaching case aims to present the trajectory covered by Kodak - a giant in the photographic market during practically the entire 20th century -, seeking to relate the business characteristics arising from the changes that occurred overtime with each stage of an firm's life cycle. Method: The data for the construction of the historical context of the Kodak company was taken from several sources of traditional media, giving priority to the company's own website, digital newspapers of high international impact as well as national electronic magazines. Relevance/originality: This teaching case offers a debate about the firm's life cycle theory, through the analysis of the trajectory of a real company, in an international context, allowing the identification of business characteristics that can raise the life cycle current organization. Theoretical/methodological contributions: A triangulation is also sought between the firm's life cycle theory, the characteristics of the Kodak company and the various changes that have taken place in view of the various decisions taken towards restructuring the company. [ABSTRACT FROM AUTHOR]
- Published
- 2020
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