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Mexican drug trafficking organizations have experienced rapid attrition resulting in a continual need for personnel since 2006. However, the process by which these criminal organizations absorb new members remains obscure. In this article, we report on the social context of recruitment and motivational pathways into Mexican drug trafficking organizations through in-depth interviews with current and former cartel members (N = 79). We find that recruits are motivated by aspirations of financial success and notions of masculinity, but also influenced by attachment to social groups and jointly shared experiences that we term a collective trajectory. We argue that individual decisions to join criminal organizations are viewed in collective terms, or being connected with members of their immediate social group. We conclude with the applications of challenges of collective trajectory for sociological criminology. [ABSTRACT FROM AUTHOR]