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This paper is concerned with one of the main challenges of the Multinational Companies which they face in the traditional and thus in local markets. Multinational Companies aims to gain competitive advantage through differentiation in terms of their globalization strategy. However, in the local markets where the organic relationship of firms are more designed in local habits, and markets react with stable consumer behaviors, it gets harder to enter into market and drive a competitive edge. This paper aims to understand the reasons of this challenge, the analysis of resistance of traditional markets, successful sample breaking into local market and the strategy around it.

This paper is concerned with one of the main challenges of the Multinational Companies which they face in the traditional and thus in local markets. Multinational Companies aims to gain competitive advantage through differentiation in terms of their globalization strategy. However, in the local markets where the organic relationship of firms are more designed in local habits, and markets react with stable consumer behaviors, it gets harder to enter into market and drive a competitive edge. This paper aims to understand the reasons of this challenge, the analysis of resistance of traditional markets, successful sample breaking into local market and the strategy around it.

The purpose of this study is to scrutiny the impact of knowledge inertia on entrepreneurial behaviors of university students. Two dimensions of knowledge inertia –learning inertia; to acquire knowledge insistently on the same source and experience inertia; to use the former methodology and past experience persistently while encountering the difficulties-and entrepreneurial behaviors are investigated through the questionnaire. In this regard, the relationship of the two dimensions of knowledge inertia with entrepreneurial behavior was investigated. After collecting and analyzing the data, the results indicate that there is a meaningful relation between knowledge inertia and entrepreneurial behavior. There is also meaningful negative relation between learning inertia and entrepreneurial behavior. On the other hand, there is a positive relationship between experience inertia and entrepreneurial behavior.

The purpose of this study is to scrutiny the impact of knowledge inertia on entrepreneurial behaviors of university students. Two dimensions of knowledge inertia –learning inertia; to acquire knowledge insistently on the same source and experience inertia; to use the former methodology and past experience persistently while encountering the difficulties-and entrepreneurial behaviors are investigated through the questionnaire. In this regard, the relationship of the two dimensions of knowledge inertia with entrepreneurial behavior was investigated. After collecting and analyzing the data, the results indicate that there is a meaningful relation between knowledge inertia and entrepreneurial behavior. There is also meaningful negative relation between learning inertia and entrepreneurial behavior. On the other hand, there is a positive relationship between experience inertia and entrepreneurial behavior.

This paper is concerned with one of the main challenges of the Multinational Companies which they face in the traditional and thus in local markets. Multinational Companies aims to gain competitive advantage through differentiation in terms of their globalization strategy. However, in the local markets where the organic relationship of firms are more designed in local habits, and markets react with stable consumer behaviors, it gets harder to enter into market and drive a competitive edge. This paper aims to understand the reasons of this challenge, the analysis of resistance of traditional markets, successful sample breaking into local market and the strategy around it. Keywords: Multinational Company; Competitive Edge; Traditional Markets; Clusters JEL Classifications: M00; M10

This paper is concerned with one of the main challenges of the Multinational Companies which they face in the traditional and thus in local markets. Multinational Companies aims to gain competitive advantage through differentiation in terms of their globalization strategy. However, in the local markets where the organic relationship of firms are more designed in local habits, and markets react with stable consumer behaviors, it gets harder to enter into market and drive a competitive edge. This paper aims to understand the reasons of this challenge, the analysis of resistance of traditional markets, successful sample breaking into local market and the strategy around it. Keywords: Multinational Company; Competitive Edge; Traditional Markets; Clusters JEL Classifications: M00; M10

This paper is concerned with one of the main challenges of the Multinational Companies which they face in the traditional and thus in local markets. Multinational Companies aims to gain competitive advantage through differentiation in terms of their globalization strategy. However, in the local markets where the organic relationship of firms are more designed in local habits, and markets react with stable consumer behaviors, it gets harder to enter into market and drive a competitive edge. This paper aims to understand the reasons of this challenge, the analysis of resistance of traditional markets, successful sample breaking into local market and the strategy around it. Keywords: Multinational Company; Competitive Edge; Traditional Markets; Clusters JEL Classifications: M00; M10

The purpose of this study is to scrutiny the impact of knowledge inertia on entrepreneurial behaviors of university students. Two dimensions of knowledge inertia –learning inertia; to acquire knowledge insistently on the same source and experience inertia; to use the former methodology and past experience persistently while encountering the difficulties-and entrepreneurial behaviors are investigated through the questionnaire. In this regard, the relationship of the two dimensions of knowledge inertia with entrepreneurial behavior was investigated. After collecting and analyzing the data, the results indicate that there is a meaningful relation between knowledge inertia and entrepreneurial behavior. There is also meaningful negative relation between learning inertia and entrepreneurial behavior. On the other hand, there is a positive relationship between experience inertia and entrepreneurial behavior. Keywords: Knowledge inertia, learning inertia, experience inertia, entrepreneurial behavior. JEL Classifications: M00; M10

The purpose of this study is to scrutiny the impact of knowledge inertia on entrepreneurial behaviors of university students. Two dimensions of knowledge inertia –learning inertia; to acquire knowledge insistently on the same source and experience inertia; to use the former methodology and past experience persistently while encountering the difficulties-and entrepreneurial behaviors are investigated through the questionnaire. In this regard, the relationship of the two dimensions of knowledge inertia with entrepreneurial behavior was investigated. After collecting and analyzing the data, the results indicate that there is a meaningful relation between knowledge inertia and entrepreneurial behavior. There is also meaningful negative relation between learning inertia and entrepreneurial behavior. On the other hand, there is a positive relationship between experience inertia and entrepreneurial behavior. Keywords: Knowledge inertia, learning inertia, experience inertia, entrepreneurial behavior. JEL Classifications: M00; M10

The purpose of this study is to scrutiny the impact of knowledge inertia on entrepreneurial behaviors of university students. Two dimensions of knowledge inertia –learning inertia; to acquire knowledge insistently on the same source and experience inertia; to use the former methodology and past experience persistently while encountering the difficulties-and entrepreneurial behaviors are investigated through the questionnaire. In this regard, the relationship of the two dimensions of knowledge inertia with entrepreneurial behavior was investigated. After collecting and analyzing the data, the results indicate that there is a meaningful relation between knowledge inertia and entrepreneurial behavior. There is also meaningful negative relation between learning inertia and entrepreneurial behavior. On the other hand, there is a positive relationship between experience inertia and entrepreneurial behavior. Keywords: Knowledge inertia, learning inertia, experience inertia, entrepreneurial behavior. JEL Classifications: M00; M10