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Despite the influence and power that the media hold and the importance placed on the role that they can assume regarding corruption, little is known about the part the media can play in corruption in sport and any challenges they might face in reporting on it. This study aims to shed light on this unexplored area, by using insights from members of the media based in three Balkan countries, to help uncover the challenges and obstacles faced by sport media. The findings of this study allow for the multifold role of the media in sport corruption to be examined, while uncovering the internally and externally driven obstacles they face, ranging from personal greed to market-based pressures and media's ostracism by the wider anti-corruption system. [ABSTRACT FROM AUTHOR]