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The article examines professional communication of medical workers with consumers and other specialists of the medical industry over the Internet. The study was based on the descriptive method, including involved observation, the method of communicativepragmatic analysis of discourse, and discourse analysis, through which communication was examined from different perspectives. Communication participants as well as speech strategies and tactics were also analyzed. The study made it possible to describe communicative-pragmatic features, determine the specifics of communicative interaction in network medical discourse and identify its main strategies and tactics. The analyzed material has shown that it is not always possible to clearly and unambiguously identify a specific speech strategy in professional communication. Merging and interpenetration of speech strategies is a characteristic feature of network medical discourse. We should not forget that the human body is a complex system: diseases of one organ are often accompanied by dysfunctions of other organs. Therefore, in order to avoid mistakes, it is important to take into account all the three strategies: (1) treating, (2) diagnosing and (3) recommending. It should be noted that the study of communicative-pragmatic features will significantly expand the theoretical understanding of the network discourse structure and obtain reliable data to compile modern dictionaries on relevant topics. [ABSTRACT FROM AUTHOR]

The article deals with a specific form of organizing and providing the information in the sphere of business, in particular, presentation. In the article the author focuses on a communication strategy - this is a term which unveils the principles of speech organizing from the viewpoint of rhetoric and pragmatics. The author, in the article, considers specific rhetorical techniques, which arrange these means so as to enhance the entire quality of a speech by expressing the key ideas and producing a certain logical or emotional effect on listeners. Basing on different goals of a speaker and bearing in mind the context of presentation, the differentiation on presentations' types is made which is also touched upon in this article. Exploring the peculiarities and types of presentation speeches, providing the rhetorical and linguistic analysis of several recent business speeches, using in their tern, methods such as contextual analysis, conversation analysis, paradigmatic analysis, lexical analysis, rhetorical criticism, the author reveals the ways in which meaning is conveyed by a speaker, what linguistic means may be used as elements of a communication strategy and how the speech goals are achieved. [ABSTRACT FROM AUTHOR]