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In recent times, the propensity to establish a reciprocal association between universities and industries through an interchange of knowledge is becoming greater. In developing countries, the perception of academicians in entrepreneurial universities, however, is mixed. This research aims to satisfy a clear gap in the main field of research whereabouts only recent studies analysed the challenges imposed by knowledge management. The main objective looks into the factors contributing towards advancement of entrepreneurial university paradigms in a developing country, Malaysia. This study carried out a survey among academicians who are currently employed in 15 public and private universities. The majority of the respondents believe their university contains strong elements of entrepreneurism. With respect to previous literature, this study is useful for government and university authorities to formulate guidelines and policies to implement and reinforce the concept of entrepreneurial universities, in order to extend debates concerning the creation of entrepreneurship ecosystem. [ABSTRACT FROM AUTHOR]