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Your search keyword '"Neuromarketing"' showing total 1 results
Start Over Descriptor "Neuromarketing" Topic brain imaging Journal international journal of psychological research
1 results on '"Neuromarketing"'

1. Hacia un modelo de neuro-responsabilidad: una perspectiva de la responsabilidad social desde el desarrollo humano.

Author

Martí Noguera, Juan José, Martí-Vilar, Manuel, and Puerta Lopera, Isabel Cristina

Subjects
*SOCIAL responsibility, *NEUROSCIENCES, *TECHNOLOGICAL innovations, *BRAIN imaging, *NEUROECONOMICS, *NEUROMARKETING, *VALUES (Ethics), *EMPATHY
Abstract

The rise of neuroscience's study, based on the technological development that allows to investigate brain processes by neuroimaging, has led to a new research area which after the neuro prefix covers studies such as neuroeconomics, neuromarketing and social neuroscience . This paper provides a review based on different research projects with the aim of presenting social responsibility, often conceptually linked to organizational paradigms, as an evolutionary trend of neurological human development, which could be called Neuro-responsibility. [ABSTRACT FROM AUTHOR]

Published
2011

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