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The COVID-19 pandemic caused significant disruptions to global operations and supply chains. While the huge impact of the pandemic has nurtured important literature over the last couple of years, little is being said about the role of resource orchestration in supporting resilience in highly disruptive contexts. Thus, this study aims to this knowledge gap by proposing an original model to explore supply chain resilience (SCRE) antecedents, considering supply chain alertness (SCAL) as a central point to support resilience. This study focuses on the resource orchestration theory (ROT) to design a conceptual model. The partial least squares structural equation modeling (PLS-SEM) served to validate the model, exploring data from the UK supply chain decision-makers. The study reveals a number of both expected and unexpected findings. These include the evidence that supply chain disruption orientation (SCDO) has a strong positive effect on the SCAL. In addition, SCAL plays a strong positive effect in resource reconfiguration (RREC), supply chain efficiency (SCEF) and SCRE. We further identified a partial mediation effect of RREC on the relationship between SCAL and SCRE. Surprisingly, it appeared that SCAL strongly influences SCEF, while SCEF itself does not create any significant effect on SCRE. For managers and practitioners, the importance of resource orchestration as a decisive approach to adequately respond to huge disruptions is clearly highlighted by our results. Finally, this paper helps to grasp better how important resource orchestration in operations and supply chains remains for appropriate responses to high disruptions such as the COVID-19 impacts.

This paper investigates the economic effects of a product information service when potential consumers, who are segmented by their taste, exist in gray markets. Specifically, we construct an economic model that considers a multinational firm (MNF) who expands business to a country and chooses whether to provide information service regarding product characteristics. If receiving the information, consumers in a specific segment, whose taste suits the characteristics, have positive utility from consuming the product, while those in other segments have no utility. By contrast, consumers in all segments have positive expected utility before consuming the product without information. With these settings, we demonstrate that there arises the equilibrium that the MNF provides no information service when gray-market trade, i.e., parallel trade, is allowed in the country, leading to lower consumer welfare than when it is prohibited. A primary finding in the equilibrium is that such a situation arises especially when potential consumers are less segmented. In this situation, the regulator in the country should ban the parallel imports so as to enhance consumer welfare. The result is counterintuitive and notable, because one might intuitively infer that gray-market trade is less desirable when customers are more minutely segmented and the product information service is thus more specific and necessary. (C) 2013 Elsevier B.V. All rights reserved.