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This paper considers the development potential of rural and highly peripheral areas of Japan, focusing on local factors of development, together with local identity and cultural commodities, as these are incorporated into what has been called the culture economy. Based on a survey of informed local residents and another of local cultural commodities producers, the paper alludes to what constitutes a culture economy for rural settings and identifies several key aspects related to the process of such a cultural commodities-based approach to development. While confirming the importance of identity and cultural commodities in the local development profile of rural settings, the paper sets the groundwork for further research concerning the complex process for how such development can be achieved. The main themes identified for further research include both the nature and role of residents’ solidarity together with the combinative nature of government support and local entrepreneurship in the local culture economy on the one hand, and the character of the advertising and media representation by which cultural commodities are created and maintained on the other. [ABSTRACT FROM AUTHOR]