1. Organisational change management through effective internal communication
- Author
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Nordvang, Anne Daae, Rolland, Deborah, and Simpson, Ken
- Subjects
Business communication -- Analysis ,Organizational change -- Analysis ,Computers and office automation industries - Abstract
Byline: Anne Daae Nordvang, Deborah Rolland, Ken Simpson This article takes a case study approach to analyse the effectiveness of internal communication policies and processes during a period of significant organisational change caused by the introduction of new technology into a firm's core business activity. Results indicate that effective internal communication practices can positively affect organisational culture, and therefore contribute to the overall effectiveness of the change process. As a result, staff shows increased support for management's goals and strategies, and demonstrate increased commitment to subsequent change initiatives.
- Published
- 2009