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This study aimed to examine the degree to which service quality attributes can predict spectators' revisit intention and word-of-mouth (WOM). A total of 551 spectators from a Fonnula One Chinese Grand Prix venue were selected to participate in a survey by using the convenience sampling method. Multiple regression analyses showed that service quality has a significant influence on behavioral intentions. Specifically, five of six service quality attributes (i.e., convenience, facilities, price, game experience, and promotion), had a significant effect on revisit intention, whereas four of six service quality attributes (i.e., convenience, facilities, game experience, and staff) had a significant effect on WOM This study could suggest sport event marketers to consider functional services including price, location, and designation of the stadium or service place in order to attract more sport audiences. [ABSTRACT FROM AUTHOR]

The purpose of this study was to examine the relationship among service quality, satisfaction, and the future intentions of users at the media center for Guangzhou Asian Games. A total of 295 users of media center from the 2010 Asian Games were invited to participate in a survey. A result of Structural Equation Modeling (SEM) indicated that all service quality attributes such as information, convenience, and volunteers had a positive effect on overall satisfaction excluding facilities. In addition, overall satisfaction had a significant effect on word-of-mouth (WOM). The findings of this study contributed to the field of sport media and event management by developing a better understanding of media center users at sporting event. [ABSTRACT FROM AUTHOR]