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Smallholder farmer participation in seed production ensures seed security among farming communities. Interventions that promote farmer investment in seed production, however, enroll any willing farmer, yet smallholder farmers can be heterogeneously composed of receptive and new intervention-shy individuals. This study sought to identify homogenous typologies of seed potato producers investing in seed potato production in South-Western Uganda. Data collected from 213 farmers and 16 focus group discussions were analyzed using principal component and cluster analysis methods to construct farming typologies. Psychological capital and investment level were major variables in typology distilation. The results revealed 4 seed potato producer typologies including, typology 1 of 'middle-aged female seed multipliers of moderate psychological capital and low investment level', typology 2 of 'old-aged seed recyclers of high psychological capital but with the lowest investment level', typology 3 of for 'young male seed recyclers of moderate psychological capital but with high investment level' and typology 4 of 'young male seed multipliers of high psychological capital and the highest investment level'. Investing in seed potato production across the typologies was constrained by identical factors, including land shortage, limited access to markets, credit facilities and seed storage facilities. Seed interventionists are recommended to focus on typology 4, 3 and 1 producers. Future typology studies should include psychological factors to introduce practical variability nested in individual interpretations of seemly constant contexts. [ABSTRACT FROM AUTHOR]