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This study explores the solidification of the discourse of integration of the Gypsy/Roma in the European press following the fall of Communism. A discourse analysis focuses on the British and Romanian press between 1990 and 2006, and it suggests that, in the midst of opening of EU borders and talks of a European Constitution, the idea and necessity of integration grew in political popularity as a means to peaceably alleviate interethnic conflict. However, the discourse of integration has continuously shifted between assimilationist voices and projects that attempt to change the Gypsy other into a non-Gypsy, on the one hand, and human rights-inspired defense and advocacy for the Roma, on the other. This article further suggests that the press does more than confirm stereotypes; instead, uncertainties, contradictions, and changes mark press writing. [ABSTRACT FROM PUBLISHER]