Author: "Sang-Hyun Nam" / Journal: int. j. mob. commun. - Searchworks@Jio Institute Digital Library Search Results

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Your search keyword '"Sang-Hyun Nam"' showing total 2 results

Start Over Author "Sang-Hyun Nam" Journal int. j. mob. commun.

2 results on '"Sang-Hyun Nam"'

1. Marketing theatrical films for the mobile platform: the roles of web content/social media, brand extension, WOM, and windowing strategies.

Author: Sang-Hyun Nam, Hun Kim, Byeng-Hee Chang, and Sylvia M. Chan-Olmsted
Published: 2021
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2. Factors affecting mobile application usage: exploring the roles of gender, age, and application types from behaviour log data.

Author: Kyung-Ho Hwang, Sylvia Chan-Olmsted, Sang-Hyun Nam, and Byeng-Hee Chang
Published: 2016
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