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Start Over "Bhattacharyya, Siddhartha" Language english Journal informs journal on computing
1 results on '"Bhattacharyya, Siddhartha"'

1. Direct marketing performance modeling using genetic algorithms

Author

Bhattacharyya, Siddhartha

Abstract

Data analysts in direct marketing seek models to identify the most promising individuals to mail to and thus maximize returns from solicitations. A variety of criterion can be used to […]

Published
1999

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