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Your search keyword '"Yoo, Chul Woo"' showing total 2 results
Start Over Author "Yoo, Chul Woo" Journal information development
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2. The effect of deterrence policy in software piracy: cross-cultural analysis between Korea and Vietnam.

Author

Yoo, Chul-Woo, Sanders, G Lawrence, Rhee, Cheul, and Choe, Young-Chan

Subjects
SOFTWARE piracy, CROSS-cultural studies, EXPECTED utility, LEAST squares, MATHEMATICAL models, ISOMORPHISM (Mathematics)
Abstract

This research focuses on the comparison of piracy behaviour between Korea and Vietnam, and empirical validation of a model of software piracy based on expected utility theory, deterrence theory and institution isomorphism theory. A survey of 132 (Korea) and 145 (Vietnam) respondents was carried out in 2008 and PLS (Partial Least Square) was utilized for the analysis. Our results indicate that the relationships between punishment certainty and attitude, and mimetic pressure and intention, are significantly different between Korea and Vietnam. Several implications are considered from the political and cultural aspects. [ABSTRACT FROM PUBLISHER]

Published
2014
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