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Paradoxical decision-making behaviours such as preference reversal often arise from imprecise or noisy human preferences. Harnessing the physical principle of magnetisation reversal in ferromagnetic nanostructures, we developed a model that closely reflects human decision-making dynamics. Tested against a spectrum of psychological data, our model adeptly captures the complexities inherent in individual choices. This blend of physics and psychology paves the way for fresh perspectives on understanding the imprecision of human decision-making processes, extending the reach of the current classical and quantum physical models of human behaviour and decision making. [ABSTRACT FROM AUTHOR]

We propose a quantum-mechanical model that represents a human system of beliefs as the quantised energy levels of a physical system. This model represents a novel perspective on opinion dynamics, recreating a broad range of experimental and real-world data that exhibit an asymmetry of opinion radicalisation. In particular, the model demonstrates the phenomena of pronounced conservatism versus mild liberalism when individuals are exposed to opposing views, mirroring recent findings on opinion polarisation via social media exposure. Advancing this model, we establish a robust framework that integrates elements from physics, psychology, behavioural science, decision-making theory, and philosophy. We also emphasise the inherent advantages of the quantum approach over traditional models, suggesting a number of new directions for future research work on quantum-mechanical models of human cognition and decision-making. [ABSTRACT FROM AUTHOR]