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Social media emerged with a broad understanding that egalitarian practices would become the standard approach to publishing and distributing content. In recent times we have seen this flat hierarchical approach fade as commercial stakeholders, platform providers and content publishers continue to design and practice exclusionary processes to ensure their work is visible. This current practice limits the capacity for all voices to be heard, prompting the question how can digital activism remain visible in a media-saturated social media environment? This paper draws on a content analysis of the most popular YouTube users in Australia to illustrate the absence of digital activism within its visual culture. It maps the process of fragmented platformization, called here micro-platformization, to highlight the content production and publishing strategies digital activists should adopt. While successful commercial YouTube practitioners adhere closely to the principles of social media logics (Van Dijck, J., & Poell, T. (2014). Understanding Social Media Logic. Media and Communication, 1(1), 2–14), this paper argues that stakeholders engaging in the practice of digital activism need to adopt similar strategies to their commercial counterparts. By including strategies that reflect the successful practices of social media logics, digital activism can not only become visible across social media spaces, but also engage public discourse on civic matters and public affairs. [ABSTRACT FROM AUTHOR]

Informed by Bourdieu's notions of habitus and taste, and Raymond Williams' notion of cultural form, this article considers the relationship between young people's use of technology and social class. Drawing on the findings of case studies of 25 Australian 15-year-olds, the article suggests that there is a strong link between technology use and class. We argue that markers of class such as parents' level of education and occupation inform the habitus of young people which, in turn, influences their digital tastes. The case studies set out to explore young people's digital communication practices at home and in school. The findings show the importance of habitus in young people's engagement with and interest in digital technologies. We found that new experiences, objects, actions and accomplishments using digital technologies were accepted as valuable or rejected depending on how well they fit with already existing thoughts and processes incorporated into the young people's habitus. Apart from common teenage interests such as music, young people's tastes are influenced by their social background. For schools to equip young people with the skills to participate and communicate in an increasingly digital world, an expansion in ICT resources is not the sole solution. The article concludes that the link between cultural capital, habitus and cultural form produces a socially entrenched digital inequality rather than an economically entrenched digital divide. [ABSTRACT FROM AUTHOR]