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Your search keyword '"PUBLIC relations"' showing total 6 results
Start Over Descriptor "PUBLIC relations" Publication Year Range Last 50 years Journal industrial management
6 results on '"PUBLIC relations"'

1. ISO is so Cool.

Author

Schultz, Jim and Modaro, Cathy

Subjects
*PUBLIC relations, *EMPLOYEE training, *ISO 9001 Standard
Abstract

Focuses on the employee awareness campaign by commercial space services provider Spacehab Inc. to prepare itself for the ISO 9001 certification of the International Organization for Standardization. Business model of Spacehab; Obstacle to employee awareness; Features of the public relations campaign of Spacehab; Training provided by the company to promote ISO awareness among its employees.

Published
2001

2. WHAT IF...A TALE OF PROBLEMATIC PRIMARY SUBCONTRACTORS.

Author

Morris, Richard M.

Subjects
*PLANNING, *DECISION making, *PUBLIC relations
Abstract

Relates experience of the author on a weekly planning session at Williams Industries. Evaluation of risks faced by businesses; Importance of the issue of public relation in management; Problems caused by erroneous management decisions.

Published
1992

3. GETTING THE MOST FOR YOUR PUBLIC RELATIONS DOLLAR.

Author

Thompson, Fred

Subjects
*PUBLIC relations, *BUDGET
Abstract

Presents guidelines in the use of the public relations budget. Establishment of concrete and realistic objectives; Importance of the development of a written program; Integration of public relations with elements of marketing and communication.

Published
1992

4. The dangers of corporate non-involvement

Author

Swanson, Carl L.

Subjects
Public relations, Industry -- Social aspects, Business -- Political aspects, Business, Engineering and manufacturing industries, Human resources and labor relations
Published
1986

5. Lending so much — but not enough

Author

Chris Phillips

Subjects
business.industry, media_common.quotation_subject, Economics, Public relations, Marketing, Collective opinion, business, Measuring equipment, Reputation, media_common, Small firm
Abstract

To what extent does collective opinion mirror individual experience? I pose this question after talking recently to the MD of what is, by common definition, a small firm with a worldwide reputation for its electronic measuring equipment.

Published
1979

6. From the new Editor

Author

Judith Beer

Subjects
Government, Engineering, business.industry, Industrial management, Wish, Advertising, Legislation, Public relations, business, Industrial relations
Abstract

Readers of Industrial Management will be familiar with the wide range of topics covered in the magazine over the past years, topics such as Energy conservation, Industrial Relations and Government legislation. I do not wish to change this. There are two areas, however, that I do wish to emphasise in the magazine.

Published
1979

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