1. Rediscovering the kata way.
- Author
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SOLTERO, CONRAD
- Subjects
- *
CONTINUOUS improvement process , *INNOVATION management , *LEAN management , *CONSUMER research ,NEW product development management - Abstract
The article discusses continuous improvement methods and innovation, focusing on the book "The Toyota Kata: Managing People for Improvement, Adaptiveness & Superior Results," by Mike Rother and the Innovation Engineering Management System (IEMS) that divides innovation management into phases including ideation, the discovery phase, and the development phase. Topics include discovering what customers care about, market conditions, and lean product development. According to the article, continuous improvement plans are more successful when they are applied frequently.
- Published
- 2012