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This study aims to map the problems and da’wah efforts in political fields that need to be done in Indonesia. The study uses qualitative analytical method. The data sources in this study come from books, research results, documents of political da’wah activities, and other literary sources gained from literary method and review. The data analysis is done using da’wah theory. The results of this study describe that Islamic da’wah in Indonesia faces some challenges, which are, firstly, facing the decline of society’s trusts towards political institutions. Consequently, the state leadership’s legitimacy decreases. Secondly, Indonesia is facing demographic bonus. Thirdly, in global context, there are threats of energy and food crisis, global warming, and others. Meanwhile, the political reality found in this study shows that various political approaches from each existing Islamic parties created obstacles in uniting steps and synergy in da’wah. Therefore, Islamic da’wah in political fields needs to be done by Islamic parties by doing various strategic political agendas. Firstly, it could be done by presenting strong legitimate leadership from society. Secondly, the strategy is by mapping the potential and problems as well as sharing roles and tasks among the existing state elements. Thirdly, it is by building a system that can unite the steps comprehensively in managing the state life. This da’wah needs to be done so that the state and nation life management runs systematically that could realize righteous and prosperous society’s life.

The 3 I diots is a movie of India. This movie has launched at 2009 th and as a favorite movies in Bollywood. The 3 I diot s get appreciate of international movies. It’s movies adopt from best seller of novel by Chetan Bhagat , “Five Point Someone”. The 3 Idiots bring the social criticism about social and cultural, like about social value. By that argue, this study aims to explore the sign and message of Islamic value in the movies. Qualitative approach used in this study. Specially, semiotic analysis of Ferdinand De Saussure use in this study. Both point of Ferdinand De Sau s sure semiotic are; signifier and Signified , Langue and Parole, so Syntagmatic and Associative. For message analysis of da’wa will be doing to explore an message of da’wa in the movies. It’s movies share an five message of da’wa; first, theologies as such represented how to motivate about awareness to God. Second , about the education, as such the criticism for education system. Thirt, the solidarity. In solidarity does explore how to help to brother or friends. Fourd, a harmony of religiousity. Five, amar ma’ruf nahi munkar or the motivated to do the possitive value and then be counter to negative value. The messages did constructed as beautifully. Signifier and signified or symbol had used to represent of meaning. The langue and parole has constructed with syntagmatic and association for to present the grand message, as such ‘idiots attitude’. All signs constructed systematically and beautifully. So, the audience can to get the meaning.