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We propose TrustSVD, a trust-based matrix factorization technique for recommendations. TrustSVD integrates multiple information sources into the recommendation model in order to reduce the data sparsity and cold start problems and their degradation of recommendation performance. An analysis of social trust data from four real-world data sets suggests that not only the explicit but also the implicit influence of both ratings and trust should be taken into consideration in a recommendation model. TrustSVD therefore builds on top of a state-of-the-art recommendation algorithm, SVD++ (which uses the explicit and implicit influence of rated items), by further incorporating both the explicit and implicit influence of trusted and trusting users on the prediction of items for an active user. The proposed technique is the first to extend SVD++ with social trust information. Experimental results on the four data sets demonstrate that TrustSVD achieves better accuracy than other ten counterparts recommendation techniques. [ABSTRACT FROM PUBLISHER]

Due to its successful application in recommender systems, collaborative filtering (CF) has become a hot research topic in data mining and information retrieval. In traditional CF methods, only the feedback matrix, which contains either explicit feedback (also called ratings) or implicit feedback on the items given by users, is used for training and prediction. Typically, the feedback matrix is sparse, which means that most users interact with few items. Due to this sparsity problem, traditional CF with only feedback information will suffer from unsatisfactory performance. Recently, many researchers have proposed to utilize auxiliary information, such as item content (attributes), to alleviate the data sparsity problem in CF. Collaborative topic regression (CTR) is one of these methods which has achieved promising performance by successfully integrating both feedback information and item content information. In many real applications, besides the feedback and item content information, there may exist relations (also known as networks) among the items which can be helpful for recommendation. In this paper, we develop a novel hierarchical Bayesian model called Relational Collaborative Topic Regression (RCTR), which extends CTR by seamlessly integrating the user-item feedback information, item content information, and network structure among items into the same model. Experiments on real-world datasets show that our model can achieve better prediction accuracy than the state-of-the-art methods with lower empirical training time. Moreover, RCTR can learn good interpretable latent structures which are useful for recommendation. [ABSTRACT FROM AUTHOR]