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Social recommender systems are expected to improve recommendation quality by incorporating social information when there is little user-item interaction data. However, recent reports from industry show that social recommender systems consistently fail in practice. According to the negative findings, the failure is attributed to: (1) A majority of users only have a very limited number of neighbors in social networks and can hardly benefit from social relations; (2) Social relations are noisy but they are indiscriminately used; (3) Social relations are assumed to be universally applicable to multiple scenarios while they are actually multi-faceted and show heterogeneous strengths in different scenarios. Most existing social recommendation models only consider the homophily in social networks and neglect these drawbacks. In this paper we propose a deep adversarial framework based on graph convolutional networks (GCN) to address these problems. Concretely, for (1) and (2), a GCN-based autoencoder is developed to augment the relation data by encoding high-order and complex connectivity patterns, and meanwhile is optimized subject to the constraint of reconstructing the social profile to guarantee the validity of the identified neighborhood. After obtaining enough purified social relations for each user, a GCN-based attentive social recommendation module is designed to address (3) by capturing the heterogeneous strengths of social relations. Finally, we adopt adversarial training to unify all the components by playing a Minimax game and ensure a coordinated effort to enhance recommendation performance. Extensive experiments on multiple open datasets demonstrate the superiority of our framework and the ablation study confirms the importance and effectiveness of each component. [ABSTRACT FROM AUTHOR]

Social recommendation, which utilizes social relations to enhance recommender systems, has been gaining increasing attention recently with the rapid development of online social networks. Existing social recommendation methods are based on the assumption, so-called social-trust, that users’ preference or decision is influenced by their social-connected friends’ purchase behaviors. However, they assume that the influences of social relationships are always the same, which violates the fact that users are likely to share preference on different products with different friends. More precisely, friends’ behaviors do not necessarily affect a user’s preferences, and the influence is diverse among different items. In this paper, we contribute a new solution, CSR (short for Characterized Social Regularization) model by designing a universal regularization term for modeling variable social influence. This regularization term captures the finely grained similarity of social-connected friends. We further introduce two variants of our model with different optimization manners. Our proposed model can be applied to both explicit and implicit interaction due to its high generality. Extensive experiments on three real-world datasets demonstrate that our CSR can outperform state-of-the-art social recommendation methods. Further experiments show that CSR can improve recommendation performance for those users with sparse social relations or behavioral interactions. [ABSTRACT FROM AUTHOR]