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Social recommendation has emerged to leverage social connections among users for predicting users’ unknown preferences, which could alleviate the data sparsity issue in collaborative filtering based recommendation. Early approaches relied on utilizing each user’s first-order social neighbors’ interests for better user modeling, and failed to model the social influence diffusion process from the global social network structure. Recently, we propose a preliminary work of a neural influence Diffusion Network (i.e., DiffNet) for social recommendation L. Wu, P. Sun, Y. Fu, R. Hong, X. Wang, and M. Wang, “A neural influence diffusion model for social recommendation,” in Proc. Int. ACM SIGIR Conf. Res. Develop. Inf. Retrieval, 2019, pp. 235–244.. DiffNet models the recursive social diffusion process for each user, such that the influence diffusion hidden in the higher-order social network is captured in the user embedding process. Despite the superior performance of DiffNet, we argue that, as users play a central role in both user-user social network and user-item interest network, only modeling the influence diffusion process in the social network would neglect the latent collaborative interests of users hidden in the user-item interest network. To this end, in this paper, we propose DiffNet++, an improved algorithm of DiffNet that models the neural influence diffusion and interest diffusion in a unified framework. By reformulating the social recommendation as a heterogeneous graph with social network and interest network as input, DiffNet++ advances DiffNet by injecting both the higher-order user latent interest reflected in the user-item graph and higher-order user influence reflected in the user-user graph for user embedding learning. This is achieved by iteratively aggregating each user’s embedding from three aspects: the user’s previous embedding, the influence aggregation of social neighbors from the social network, and the interest aggregation of item neighbors from the user-item interest network. Furthermore, we design a multi-level attention network that learns how to attentively aggregate user embeddings from these three aspects. Finally, extensive experimental results on four real-world datasets clearly show the effectiveness of our proposed model. We release the source code at https://github.com/PeiJieSun/diffnet. [ABSTRACT FROM AUTHOR]

Social recommender systems are expected to improve recommendation quality by incorporating social information when there is little user-item interaction data. However, recent reports from industry show that social recommender systems consistently fail in practice. According to the negative findings, the failure is attributed to: (1) A majority of users only have a very limited number of neighbors in social networks and can hardly benefit from social relations; (2) Social relations are noisy but they are indiscriminately used; (3) Social relations are assumed to be universally applicable to multiple scenarios while they are actually multi-faceted and show heterogeneous strengths in different scenarios. Most existing social recommendation models only consider the homophily in social networks and neglect these drawbacks. In this paper we propose a deep adversarial framework based on graph convolutional networks (GCN) to address these problems. Concretely, for (1) and (2), a GCN-based autoencoder is developed to augment the relation data by encoding high-order and complex connectivity patterns, and meanwhile is optimized subject to the constraint of reconstructing the social profile to guarantee the validity of the identified neighborhood. After obtaining enough purified social relations for each user, a GCN-based attentive social recommendation module is designed to address (3) by capturing the heterogeneous strengths of social relations. Finally, we adopt adversarial training to unify all the components by playing a Minimax game and ensure a coordinated effort to enhance recommendation performance. Extensive experiments on multiple open datasets demonstrate the superiority of our framework and the ablation study confirms the importance and effectiveness of each component. [ABSTRACT FROM AUTHOR]

Data in many real-world applications such as social networks, users shopping behaviors, and inter-item relationships can be represented as graphs. Graph Neural Networks (GNNs) have shown great success in learning meaningful representations for graphs by inherently integrating node information and topological structure. Data in social recommendations can also be denotes as graph data in the form of user-user social graphs and user-item graphs. In addition, the relationships between items can be denoted as item-item graphs. GNNs provide an unprecedented opportunity to advance social recommendations. However, there are tremendous challenges in building GNNs-based social recommendations where (1) users (items) are simultaneously involved in the user-item graph and user-user social graph (item-item graph); (2) user-item graphs not only contain user-item interactions but also include users’ opinions on items; and (3) the nature of social relations are heterogeneous among users. In this paper, we propose a novel graph neural network framework (GraphRec+) for social recommendations, which is able to coherently model graph data in order to learn better user and item representations. Specifically, we introduce a principled approach for jointly capturing interactions and opinions in the user-item graph and also propose an attention mechanism to differentiate the heterogeneous strengths of social relations. Comprehensive experiments on three real-world datasets show the effectiveness of the proposed framework. [ABSTRACT FROM AUTHOR]