In January, 2004 Communications Society's first IEEE Consumer Communications and Networking Conference (CCNC '04), took place in Nevada. By all measures the venue was a complete success. CCNC '04 attracted over 340 registrants to hear 12 technical papers and 35 poster presentations, see 20 technical demos and experience eight panels including one Distinguished Expert Panel. And those presenting their work came from 31 countries. To help make the program possible, 17 volunteers served on the Organizing and Steering Committees, 64 on the Technical Program Committee, and 120 received submissions. By society norms, of the approximately 50 meetings and conferences sponsored by the society each year, CCNC is not the largest, and there are quite a few that are smaller, especially their more intimate workshops. If the CCNC statistics for volunteer support is to be considered and scaled to encompass all such conferences, the number become very impressive. Furthermore, like the proverbial iceberg where so much is not visible to the casual viewer, this count does not include the many volunteers who are busily engaged in facilitating the society's educational programs and noteworthy publications.