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Influencers are people on social media that distinguish themselves by the high number of followers and the ability to influence other users. While influencers are a long-standing phenomenon in social media, virtual influencers have made their appearance on such platforms only recently: they are CGI characters that act like and resemble humans, even if they do not physically exist in the real world. This recent phenomenon has sparked interest in society, and several questions arise regarding their evolution, opinions, ethics, purpose in marketing, and future perspective. In this article, we conduct an exhaustive review of the virtual influencer phenomenon. Through an extensive study of the literature, press articles, social platforms data, blogs, and interviews, we give a comprehensive reflection on virtual influencers. Starting from their evolution, we analyze their opportunities and threats. We provide detailed information about the most popular ones and their marketing collaborations, with a comparative analysis of virtual and real (human) influencers. Moreover, we conducted an online survey to grasp people's perspectives. From the 360 participants' answers, we draw conclusions about virtual influencers' ethics, importance, overall feelings, and future. Results show controversial opinions on this recent phenomenon. [ABSTRACT FROM AUTHOR]

The IoT extends the idea of interconnecting computers to a plethora of different devices, collectively referred to as smart devices. These are physical items, that is, "things", such as wearable devices, home appliances, and vehicles, enriched with computational and networking capabilities. Due to the huge set of devices involved, and therefore its pervasiveness, IoT is a great platform to leverage for building new applications and services or extending existing ones. In this regard, expanding online advertising into the IoT realm is an under-investigated yet promising research direction, especially considering that the traditional Internet advertising market is already worth hundreds of billions of dollars. In this article, we first propose the architecture of an IoT advertising platform inspired by the well known business ecosystem, which the traditional Internet advertising is based on. Additionally, we discuss the key challenges to implement such a platform, with a special focus on issues related to architecture, advertisement content delivery, security, and privacy of the users. [ABSTRACT FROM AUTHOR]

The new era of mobile health ushered in by the wide adoption of ubiquitous computing and mobile communications has brought opportunities for governments and companies to rethink their concept of healthcare. Simultaneously, the worldwide urbanization process represents a formidable challenge and attracts attention toward cities that are expected to gather higher populations and provide citizens with services in an efficient and human manner. These two trends have led to the appearance of mobile health and smart cities. In this article we introduce the new concept of smart health, which is the context-aware complement of mobile health within smart cities. We provide an overview of the main fields of knowledge that are involved in the process of building this new concept. Additionally, we discuss the main challenges and opportunities that s-Health would imply and provide a common ground for further research. [ABSTRACT FROM PUBLISHER]