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The article discusses how four experts are gaining the attention and respect of public health and government organizations. Topics include proving industry and its professionals are key parts of the health ecosystem; and promote the viewpoint beyond our clients and industry partners and gain the attention and support of governments and public health professionals.

The article explores in addition to people who have bonafide food allergies, there are plenty of people who think they have a food intolerance or allergy but probably don't. In one study, 19% of adults reported having a food allergy, though researchers estimated that only 10.8% of the group were correct about that (Gupta et al. 2019).