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1. Las bibliotecas universitarias españolas y el empleo de vídeos promocionales en línea.

Author

HERRERA MORILLAS, José Luis

Subjects
*STREAMING video & television, *PROMOTIONAL films, *ACADEMIC libraries, *VIDEOS, *COLLECTIONS
Abstract

The results of the collection and analysis of 87 online promotional videos from 45 Spanish university libraries are presented, using a 11-field record. The general study covers aspects such as the titles of the videos, location, years of publication, duration, technical resources, contents, etc. and it has allowed to classify them and to obtain conclusions on the purpose of these videos, their usefulness, model of library that they reflect, etc. [ABSTRACT FROM AUTHOR]

Published
2019
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