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Voice assistants have become embedded in people’s private spaces and domestic lives where they gather enormous amounts of personal information which is why they evoke serious privacy concerns. The paper reports the findings from a mixed-method study with 65 digital natives, their attitudes to privacy and actual and intended behaviour in privacy-sensitive situations and contexts. It also presents their recommendations to governments or organisations with regard to protecting their data. The results show that the majority are concerned about privacy but are willing to disclose personal data if the benefits outweigh the risks. The prevailing attitude is one characterised by uncertainty about what happens with their data, powerlessness about controlling their use, mistrust in big tech companies and uneasiness about the lack of transparency. Few take steps to self-manage their privacy, but rely on the government to take measures at the political and regulatory level. The respondents, however, show scant awareness of existing or planned legislation such as the GDPR and the Digital Services Act, respectively. A few participants are anxious to defend the analogue world and limit digitalization in general which in their opinion only opens the gate to surveillance and misuse.

With the increasing proliferation of security-critical voice-based services such as voice banking, user authentication on smart speakers is becoming a vital requirement. Prior research on verifying the speaker’s identity has been taken a technical perspective predominantly, while respective user-centered research is scarce. To investigate authentication methods for smart speakers from a user’s perspective, we conducted a multi-method experiment. In a comprehensive online survey (n = 696) and a comparative lab study (n = 18) with an advanced functional prototype we studied 6 authentication methods (spoken PIN, biometrics, app with button/voice confirmation, card reader, sound authentication) regarding their perceived security and ease of use. While token-based authentication approaches (in particular an authenticator app on a smartphone) typically are perceived as more secure, they are found inferior when it comes to the ease of use. The currently most frequently used authentication method for smart speakers, the spoken PIN method, seems to represent a compromise between security and ease of use. The sophisticated sound authentication was appreciated for its ease of use, however, was rated worst regarding the perceived security.