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The historic turn in organization studies has led to greater appreciation of the potential contribution from historical research. However, there is increasing emphasis on integrating history into organization studies, rather than on recognizing how accommodating history might require a reorientation. As a result, key conceptual and methodological insights from historiography have been overlooked or at times misrepresented. We identify four modes of enquiry that highlight distinctions from history about ‘how to conceptualize’ and ‘how to research’ the past. First, historical organization studies research the past primarily through reference to archival sources. Second, retrospective organizational history reconstructs the past principally from retrospective accounts, such as those generated in oral history. Third, retrospective organizational memory uses ethnography and interviews to explore the role of memory in the present. Fourth, historical organizational memory traces the institutionalization of organizational memory through archival research. From the analysis, we argue that historical organization studies are increasingly established, and interest in ‘uses of the past’ has contributed to the rise of retrospective organizational memory. However, historiographical reflexivity – a new concept for organization studies – focuses attention on engaging with both history and collective memory, and on the distinct methodological choices between archival and retrospective methods.

The concept of culture promised to make organization studies more historical. This promise has not been fulfilled. Possible reasons for the failure to integrate business history and organization studies are explored and a synthesis developed, using the historical concept of invented tradition in conjunction with the social cognition biases identified by organizational culture. The major part of the article then demonstrates how Cadbury, a British confectionery company well known for its Quaker traditions, invented its corporate culture by attributing significance to the Quaker beliefs of the Cadbury family retrospectively. A history is reconstructed, mainly from published sources, to demonstrate how the histories constructed by the firm, including a centenary celebration in 1931, were part of the process of giving meaning to the firm's labor-management institutions.