This paper describes National Wildlife Refuge (NWR) visitors’ evaluations of the entrance fees paid relative to the NWR visited, the characteristics of their visit, the socio-demographic characteristics of the visitor, and their beliefs about fees and the fee demonstration program. Data for this investigation were obtained from on-site surveys distributed at eight NWRs. The study sites were selected to represent the variety of fee changes implemented by the USFWS in response to the Congressionally mandated fee demonstration program. As the title of this article suggests, across all refuges, 88% of the respondents evaluated the entrance fees they paid as “about right.” This general pattern of findings was observed across six different characteristics of the visit. Individuals who paid varying amounts of fees, who participated in different activities with varying group sizes and histories of previous use, all generally considered the fees to be “about right.” Similar conclusions emerged when the visitors’ fee evaluations were analyzed relative to socio-demographic characteristics (sex, age, education, income). Evaluations of the fees paid, however, were related to respondents’ beliefs about fees and the fee demonstration program. People who understood the rationale for the fee program and thought the fees were necessary to maintain quality services were more likely to evaluate the fees as “about right.”